PRIVACY POLICY

Effective Date: September 1, 2026

Edelweiss Lodge & Spa (“Lodge,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with your stay at the Lodge, our website, reservations, and communications with you, including communications by text message (SMS).

By using our website, making a reservation, staying at the Lodge, or providing your information to us, you acknowledge the practices described in this Privacy Policy.

  1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name;
  • Mailing and billing address;
  • Email address;
  • Telephone and mobile telephone number;
  • Reservation and stay information;
  • Number and ages of guests;
  • Payment and billing information;
  • Preferences or requests relating to your stay;
  • Communications and correspondence with the Lodge;
  • Information you provide when contacting us by telephone, email, text message, or other means; and
  • Other information reasonably necessary to provide lodging and related services.

We may also automatically collect certain information when you use our website, such as your IP address, browser type, device information, pages visited, and general website usage information.

  1. How We Use Personal Information

We may use personal information to:

  • Process and manage reservations;
  • Provide lodging and related services;
  • Communicate with you regarding your reservation or stay;
  • Send reservation confirmations, reminders, check-in and check-out information, directions, property information, and other guest-service communications;
  • Respond to questions, requests, or customer-service inquiries;
  • Process payments and billing;
  • Improve our services and website;
  • Maintain the security of our property, systems, and guests;
  • Comply with applicable laws and legal obligations; and
  • Send promotional or marketing communications when permitted by applicable law and, where required, with your consent.
  1. SMS/Text Messaging

If you provide a mobile telephone number and consent to receive text messages from us, we may use SMS/text messaging to communicate with you regarding your reservation, stay, and interactions with the Lodge.

Depending on your relationship with us and the permissions you have provided, text messages may include:

  • Reservation confirmations and updates;
  • Check-in and check-out information;
  • Directions and arrival information;
  • Requests or reminders relating to your stay;
  • Responses to your inquiries;
  • Guest-service communications; and
  • Promotional or marketing messages, where you have separately consented to receive them when required by applicable law.

Consent to receive marketing text messages is not a condition of purchasing lodging or services from the Lodge.

Message and data rates may apply. Message frequency based on reservations and customer needs and interaction. Message frequency may vary.

Opting Out of Text Messages

You may opt out of SMS messages at any time by replying STOP to a text message from us. After you send STOP, we may send a final message confirming that you have been unsubscribed, and you will no longer receive marketing text messages from that program unless you subsequently provide consent.

You may also contact us using the information provided in the “Contact Us” section below to request assistance with SMS communications.

For help, reply HELP to a text message from us or contact us directly.

Opting out of marketing text messages will not necessarily prevent us from sending you non-marketing communications that are necessary to administer an existing reservation or provide services you have requested, to the extent permitted by applicable law.

  1. SMS Consent and Telephone Numbers

We will use mobile telephone numbers for SMS communications only in accordance with applicable law and the consent, permissions, or other lawful basis applicable to the particular communication.

We do not sell or rent mobile telephone numbers or SMS opt-in information to third parties for their own marketing purposes.

If you provide a telephone number belonging to another person, you represent that you are authorized to provide that number and to permit us to contact that person as described in this Privacy Policy.

  1. Information Sharing

We may disclose personal information to third parties when reasonably necessary to operate our business and provide services to you. These parties may include:

  • Reservation and property-management service providers;
  • Payment processors and financial institutions;
  • SMS, telephone, email, and communications service providers;
  • Website hosting, technology, and analytics providers;
  • Professional advisers, such as attorneys, accountants, and insurers; and
  • Government authorities or other parties when required by law or reasonably necessary to protect our rights, property, guests, employees, or others.

Service providers that process information on our behalf may use that information only as necessary to provide services to us or as otherwise permitted by applicable law.

We do not sell or rent your personal information.

  1. SMS Information and Third-Party Providers

We may use third-party service providers to send and receive SMS messages on our behalf. Those providers may process your telephone number, message content, and related technical information as necessary to deliver communications.

We do not control the privacy practices of third-party service providers. Their handling of information may also be governed by their own privacy policies and terms.

Carriers are not liable for any delayed or undelivered messages

  1. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, or similar technologies to operate the website, remember preferences, understand website usage, and improve our services.

You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect the functionality of our website.

  1. Payment Information

Payments may be processed through third-party payment processors. We generally do not retain complete payment-card information when payment processing is handled by a third-party processor.

Information provided to a payment processor is subject to that provider’s applicable privacy practices.

  1. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee the absolute security of personal information.

  1. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, resolve disputes, enforce agreements, comply with legal obligations, and otherwise fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and the circumstances under which it was collected.

  1. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13.

If we learn that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete that information.

  1. Your Privacy Choices

Depending on applicable law, you may have rights concerning your personal information, including the right to request access to, correction of, or deletion of certain information.

You may also choose not to receive promotional emails or text messages by using the unsubscribe or opt-out instructions provided in those communications.

Certain information may need to be retained or may not be eligible for deletion because of legal, accounting, security, or legitimate business requirements.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.

When we make changes, we will update the “Effective Date” at the beginning of this Privacy Policy. Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes acceptance of the updated policy to the extent permitted by law.

  1. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to make a privacy request, please contact us:

EDELWEISS LODGE & SPA
PO BOX 83 TAOS SKI VALLEY, NM 87525
575-737-6900
STAY@EDELWEISSLODGEANDSPA.COM
WWW.EDELWEISSLODGEANDSPA.COM

SMS Support: Reply HELP to any SMS message from us or contact us using the information above.